It is possible to send a transaction to the affiliate program using Basket through a server-sided tracking call. The easy.MARKETING system provides a call that needs to be filled with the corresponding data. Since it is server-side tracking, the tracking-relevant ID of the user needs to be sent back from the advertiser's server to the system.
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https://SUB-DOMAIN/trck/ebasket/
Example tracking call
Conversion call - Serversided |
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https://DOMAIN*/trck/ebasket/?json=[{"campaign_id":"CAMPAIGN_ID","trigger_id":"TRIGGER_ID","token":"TOKEN","emid":"EMID","amount":"AMOUNT","price":"PRICE","article_number":"ARTICLE_NUMBER","productname":"PRODUKTNAME","category":"CATEGORY","additional":{"VARIABLE":"VALUE","VARIABLE2":"VALUE2"}}] |
JSON structure
| Code Block |
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[
{
"campaign_id": "CAMPAIGN_ID",
"token": "TOKEN",
"trigger_id": "TRIGGER_ID",
"action_id": "EMID",
"amount": "AMOUNT",
"price": "PRICE",
"article_number": "ARTICLE_NUMBER",
"productname": "PRODUCT_NAME",
"category": "CATEGORY",
"additional": {
"vouchercode": "WINTER20",
"zusatzinfo": "additional_1"
}
}
] |
Variable description
VARIABLE |
DESCRIPTION | |
CAMPAIGN_ID* | Stores the campaign ID. |
TRIGGER_ID* | Stores the trigger ID. |
TOKEN* | Stores the order number / order ID. |
EMID* | It is filled with the value of the "emid" parameter, which is passed from easy.affiliate to the landing page through the click link. This value is essential for attribution, as it provides the customer journey information. |
AMOUNT* | Replaced with the quantity of times the corresponding product was purchased. |
PRICE* | It is filled with the NET price of the individual product. The separator for Euro and cent is dot ('.'). |
ARTICLE_NUMBER* | It is filled with the respective product ID. |
PRODUCTNAME* | It is filled with the product name. |
CATEGORY* | Stores the product category. |
ADDITIONAL | The "additional" parameter can include another array with additional values relevant to the customer case. |
Values marked with * are mandatory.
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Example tracking call with coupon item
https://SUB-DOMAIN*/trck/ebasket/?json=[{"campaign_id":"CAMPAIGN_ID","trigger_id":"TRIGGER_ID","token":"TOKEN","action_id":"EMID","amount":"AMOUNT","price":"PRICE","article_number":"ARTICLE_NUMBER","productname":"PRODUKTNAME","category":"CATEGORY","additional":{"VARIABLE":"VALUE","VARIABLE2":"VALUE2"}},{"campaign_id":"CAMPAIGN_ID","trigger_id":"TRIGGER_ID","token": "TOKEN","emid":"","amount":"AMOUNT","price":"DISCOUNTPRICE","article_number":"VOUCHER_NUMBER","productname":"VOUCHER_NAME","category":"VOUCHER_CATEGORY","additional":{"VARIABLE":"VALUE","VARIABLE2":"VALUE2"}}] |
JSON structure of a coupon item
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