Passing Consent to eatms Container

The eatms container can receive consent in various ways to ensure that no cookies or tags are loaded through the container without the user's explicit approval. There are fundamentally two different approaches to achieve this.

GDPR and GDPR_CONSENT Parameters

The eatms container can interpret the standards "GDPR" and "GDPR_CONSENT" as signals for obtaining consent. For this purpose, the corresponding vendor_id must be set in the program's system settings. If no specific vendor_id is provided, the container will default to using the vendor_id of easy Marketing GmbH. This allows the container to respond accordingly to the received consent signal and act based on the configured settings.

Example:

&gdpr=1&gdpr_consent=COvFyGBOvFyGBAbAAAENAPCAAOAAAAAAAAAAAEEUACCKAAA.IFoEUQQgAIQwgIwQABAEAAAAOIAACAIAAAAQAIAgEAACEAAAAAgAQBAAAAAAAGBAAgAAAAAAAFAAECAAAgAAQARAEQAAAAAJAAIAAgAAAYQEAAAQmAgBC3ZAYzUw

Calling after Consent

It is possible to call the eatms container only after the user has given their consent. In this case, the container will be loaded only if the user has, for example, granted their consent for marketing purposes.

How can I prevent tags from the tag manager from loading if there is no consent for them?

DISABLE_TAGS PARAMETER

The eatms container can process the "disable_tags=true" variable. When this variable is passed, no tags will be executed. If appropriate consent is provided, the variable can be passed as "disable_tags=false" or completely removed to allow the execution of tags.